BabyBoo Diapers were developed with the same care you have for your baby!
SEPAC’s new children’s products line, the group from the city of Mallet, Brazil with over 40 years of activity on the market, was launched backed by the artist couple Michel Teló and Thais Fersoza acting as brand ambassadors.
Website / Social Media / Intranet / Extranet
Complete Social Media Strategy with Inbound Marketing
The BabyBoo brand was born out of a very well planned strategy involving the full Inbound Marketing cycle implemented by Magic Web Design.
The BabyBoo Line website and blog display a lot of authorial content, also known as branded content, acting as foundation for the information available to parents and consumers of the product. The material serves as the base for a Content Marketing concept extended to other social media channels.
Different social channels are present in the brand’s conversation strategy, including Instagram, Facebook, YouTube and others considered fundamental for communication with the audience.
The lead scoring process consists in building a journey for consumers that allows identifying those with the highest synergy and potential to consume the product. The strategy enables tracking and monitoring consumers, collecting real data about their profiles.
Web Site Integrated to the Customer Journey
The BabyBoo Line website is an integrated component of a broader communication concept that encompasses the entire Social Media, corporate blog and Inbound Marketing strategy.
Through the brand’s website, it is possible to learn more about the diaper product range, as well as reading articles, check blog and Social Media feeds, register to receive information and also carry out all the interactive actions available for users.
Consumer browsing between website and blog must be cohesive, linking elements that position them in the marketing funnel provided by the lead scoring techniques.
Promotional contest and prize draw actions operationalized by Rede Magic, agency of the Magic Group are also deployed as part of the strategy.
Rede Magic carries out the entire commercial promotion, from creating the concept to drafting legal regulations and rules all the way to the registration procedures at the Caixa (Brazilian Federal Bank), hiring of independent audits and preparation of material for inspection entities.